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When pandemic travel threatened Ford’s "Make It Driveable" innovation challenge, we pivoted to a complex remote-filming operation. By directing 31 international startups and tech giants entirely travel-free, we preserved the summit’s massive scale and energy without a physical production.


We delivered a high-impact docu-style narrative that solidified Ford’s position as a global tech leader, maintaining brand momentum.

Director, Editor: Eldad Eitan
Producer: Ed A Frank
DOP Cologne: Brendan Uffelmann
DOP Berlin: Omri Aloni
Graphics Designe: Ji Gar
After Effect: Philip Carron
Sound Mixing: Alex Fledman

Production:
Studio Matchbox @studiomatchbox.com
Axis Innovation @axisinnovation.com

Special Thanks: Tal Rimon, Martin Hampel

Time-lapse photography from ISS converted to real-time video
Based on ESRSU image archive / eol.jsc.nasa.gov

Director, Editor: Eldad Eitan
Producer: Ed A Frank
DOP Cologne: Brendan Uffelmann
DOP Berlin: Omri Aloni
Graphics Designe: Ji Gar
After Effect: Philip Carron
Sound Mixing: Alex Fledman

Production:
Studio Matchbox @studiomatchbox.com
Axis Innovation @axisinnovation.com

Special Thanks: Tal Rimon, Martin Hampel

Time-lapse photography from ISS converted to real-time video
Based on ESRSU image archive / eol.jsc.nasa.gov

Ford - Make It Drivable

WE MAKE SUPERHEROS

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